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For starters, there’s this greater cultural issue of how we define relationship success: Is it marriage? Is it what Ok Cupid’s data team calls a “fourway” — four messages back and forth between two semi-interested parties?That’s a tough one to parse, and different studies have defined it different ways. It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.It’s a question that seems distinctly answerable: we have user data, surveys, clear metrics for success or failure, entire books full of colorful charts.It obviously lets you hear the person’s voice, which, if you’ve ever fallen for someone over chat only to realize they had an annoyingly high-pitched giggle in person, you know is crucial.In fact, in their most recent Singles in America survey, Match found that 72% of singles think "someone’s voice makes a person attractive." So if you can gauge that right off the bat, you’ll be able to save yourself a lot of trouble. Are they off-puttingly taken with themselves or too reserved for your taste?
(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.
(“Everyone knows that all personality profiling is bull****,” a former Match executive told him.
“As a marketing hook, it works great.”) In reality, dating sites are most effective as a kind of virtual town square — a place where random people whose paths wouldn’t otherwise cross bump into each other and start talking.
Women habitually stay single into their 30s and 40s, a tidal shift in how they viewed commitment even one or two generations ago.
And while reliable data on sexual partners is hard to come by, there’s some suggestion that modern singles get around more than they used to.“On Tinder everything’s disposable, there’s always more, you move on fast,” one Tinder-user told the Guardian Monday, explaining how the app had single-handedly transformed her from a serial monogamist to a hook-up artiste.