Demographics online dating services
Attention is therefore a major and the first stage in the process of converting non-consumers.Since the cost to transmit advertising to consumers is now sufficiently low that more ads can be transmitted to a consumer (e.g.According to digital culture expert Kevin Kelly, the modern attention economy is increasingly one where the consumer product costs nothing to reproduce and the problem facing the supplier of the product lies in adding valuable intangibles that cannot be reproduced at any cost.He identifies these intangibles as: Attention economy is also relevant to the social sphere.More specifically, long term attention can also be considered according to the attention that a person dedicates managing its interactions with others.Dedicating too much attention to these interactions can lead to "social interaction overload", i.e.Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" (Simon 1971, pp. He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (Simon 1996, pp. In recent years, Simon's characterization of the problem of information overload as an economic one has become more popular. Some writers have even speculated that "attention transactions" will replace financial transactions as the focus of our economic system (Goldhaber 1997, Franck 1999).
Put simply by Matthew Crawford, "Attention is a resource—a person has only so much of it." Attention is focused mental engagement on a particular item of information.
Sending huge numbers of e-mail messages costs spammers very little, since the costs of e-mail messages are spread out over the internet service providers that distribute them (and the recipients who must spend attention dealing with them).