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Now, she wanted the support of her former sorority sisters. “We approached it with a very psychological undertone of relating to them and making sure they felt comfortable,” Wolfe says.“Relatability is the most important part of marketing.The University of North Carolina’s Kenan-Flagler Business School began offering a separate leadership course specifically for fraternity and sorority presidents in 2011.The curriculum includes lessons on engaging an organization, understanding leadership styles, and setting development goals.While participating in Greek life isn’t a guarantee of later entrepreneurial success, it can play an instrumental role in the way founders market and manage their companies.The entrepreneurs behind billion-dollar companies such as Uber, Snapchat, Dropbox, Lyft, Blue Apron, Event Brite, and Warby Parker all pledged fraternities in college.If he hit the mark, he’d take a cut; if not, he’d cover the shortfall. Mateen would pre-sell tickets and charge double at the door.Plus, there was one thing he always made sure to do: distribute tickets to the most social and influential Greek members on campus.
“I cringe when I think about my days as the president of a fraternity. “It was a safe place to learn and screw a lot of things up.” Whitney Wolfe wasn’t the most dedicated sorority member when she was a Kappa Kappa Gamma at Southern Methodist University.This is the first part of a three-part series on the business of Greek life.Justin Mateen, an Alpha Epsilon Pi brother, had partying down to a science.As a sophomore at the University of Southern California, he’d find a great venue, book a great guest (“Back then, it was cool to bring Snoop Dogg to parties,” he says), and make sure everyone knew about it.
He’d also guarantee the bar owner a certain number of drink sales for the night.
The program includes 500 paid brand reps – many of whom are Greek – at universities across the U. Not everyone is convinced that Greek life is a good foundation for building a business — or much else, for that matter.